It takes a whole constellation to make hate expensive. Here are the informal roles that keep the money flowing to the communities under attack. Pick the one that fits you.
Find the hate. Start the campaign.
Hunters are the scouts of the ecosystem. They comb social media for public hate speech, capture it, and turn it into a live campaign that supporters can pledge against. You do not have to donate a cent yourself. Find it, report it, and the campaign does the rest.
Dedicated hunters can qualify for matching grants: when you start a campaign, we auto-match pledges on it up to $360 per day, so the campaigns you find get an instant head start, funded by us.
Turn a campaign into a movement.
Amplifiers are the megaphone. They take live campaigns and push them across social media, group chats, and communities, driving the exposure that turns a single pledge into a wall of them. Every share you post is another reason the original hate keeps raising money for the people it targeted.
If you have an audience and a knack for making things spread, this is your role. The louder a campaign gets, the more expensive the hate becomes.
Set a match. Forget it. Multiply everything.
Our advisory board is a private, approval-only group of people who already give generously and want their giving to go further. Approved members pledge and match with no daily ceiling, so your commitment can be as large as you want it to be, and we apply it automatically across the platform in the background. There is nothing to watch and nothing to approve pledge by pledge.
We email you a simple tally every month, so you always know exactly what your commitment turned into. Because members are vetted and added to a private list, this one is by request: tell us a little about the giving you have in mind and we will be in touch.
Dishonorable mention
We would be nothing without the antisemites and anti-Zionists posting hate for everyone to see. Every slur, every conspiracy, every “from the river to the sea” is a fresh campaign waiting to happen, and another reason for the community to give. You are, quite literally, our most reliable fundraisers.
To be clear: you are not welcome to make an account, and you never will be. But we would be rude not to acknowledge the numbers. Thanks to your tireless output, more money reaches Jewish and Israeli charities than ever. Keep it up. Or, ideally, do not, and we will happily lose the revenue.
Not sure where you fit? Just start.
Every role makes hate more expensive.